Aerial view of the Werner & Mertz headquarter with solar pannels and wind turbines on the roof

Holistically sustainable – together

The commitment to sustainability of Werner & Mertz, the company behind Frosch, at a glance.

1867

Establishment of the “Gebrüder Werner” wax goods factory, later Werner & Mertz.

1986

Market launch of the Frosch brand as an eco-pioneer.

2009

Frosch wins the German Sustainability Award.

2012

Launch of the Frosch initiative.

2019

Frosch launches the world’s first fully recyclable mono-material bag.

Since 2012

The Frosch Initiative

Forward-looking and sustainable solutions for environmental protection and resource conservation are launched. The aim is to provide fresh impetus – above and beyond the cleaning and detergent industry. The Frosch initiative brings together creative minds and organizations to jointly advance innovative ecological approaches from a commercial perspective.

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Our commitment to sustainability

Werner & Mertz, the company behind Frosch, has always addressed the question of how living a more sustainable life can become more widely accepted. With its commitment to sustainability, the family-owned company provides impetus for new sustainable solutions for environmental protection and resource conservation

We for Recyclates

Recyclate initiative

With this recyclate initiative launched in 2012, Werner & Mertz, together with its partners, committed to ensuring that plastic waste from European household collections, such as the yellow sack in Germany, is recycled to a high standard so that the recyclates thereby obtained can be reused in our packaging.

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Plant-based acetic acid

Frosch uses vinegar made from Alpine wood

Frosch relies on plant-based acetic acid derived from wood waste – another step toward utilizing European active ingredients. This is because the wood comes from the Alps and is sourced from certified sustainable forestry in Europe, primarily Austria.

How is acetic acid made from wood?

Acetic acid is a byproduct of pulp production. This allows for CO2 savings compared to fossil-based raw materials. Some other manufacturers use acetic acid produced synthetically from petroleum-based raw materials in their products. Frosch has consciously chosen a different path and relies on renewable raw materials. Another example of Frosch’s approach: a high-performance product in harmony with nature – fully in line with the circular economy!

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Surfactants from Europe

Frosch for European cultivation

Frosch relies on surfactants obtained from renewable, plant-based sources. But we are not satisfied with that alone! We have developed an ambitious project to identify ways of obtaining surfactants from European oil plants such as rapeseed, olive, sunflower and flax in the long term, thereby avoiding the use of surfactants obtained from tropical oils.

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Environmental management

EMAS

For over 20 years, Werner & Mertz has maintained a holistic environmental management system aimed at conserving raw materials, reducing the burden on the environment and consuming fewer resources. We have operated this environmental management system since 2003 and our progress in conserving resources has been regularly validated by an independent inspector in accordance with EMAS requirements at our main plant in Mainz and – since 2005 – also at our second production site in Hallein (Austria).

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