Practiced Sustainability: The Frosch Initiative

The sustainability engagement from Werner & Mertz, the company behind Frosch, takes shape in the "Frosch Initiative". Since its founding in 2012, the Frosch Initiative has spurred the search for new, sustainable solutions in environmental protection and resource conservation.

For one thing, we invite other companies to join our Recyclate Initiative and to find new ways to recycle and to develop new, sustainable material cycles.

In our initiative for European cultivation we also conduct research into the use of European oil-producing plants such as sunflowers, rapeseed, flax and olives in our plant-based surfactants.

Last but not least, we set our stake on EMAS , which is now the most demanding environmental management system for companies.

Would you like to know more about the Frosch Initiative? Here's the way

active climate protection

active climate protection

Our Frosch products use plant-based formulas with surfactants from European cultivation, e.g, rapeseed from Germany. So transportation routes are shortened and the climate is spared.

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European Cultivation

European Cultivation

Frosch has always relied on surfactants based on renewable plant sources which now increasingly come from European cultivation.

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clean oceans

clean oceans

At Frosch we follow a true eco-cycle principle, i.e., we design our packaging in such a way that it can be kept in a closed loop for recycled materials. Our PET bottles are not only 100% recyclable but also are made of up to 100% recycled plastic, 20% of which comes from the Yellow Bag waste collection system.

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Sustainability-Initiatives & Awards

EMAS

EMAS stands for an integrated environmental management with the aim of conserving raw materials, protecting the environment, optimising the use of resources.

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Cradle-to-Cradle

Cradle to Cradle® is based on the consequent design of products for a biological or technical cycle.

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Recycling Pouch

Our new, patented recycling pouch is the first 100% recyclable pouch made of a monomaterial (Polyethylen) with a removeable banderole, following the principle of Cradle to Cradle®.

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The German Sustainability Award is an established name when honoring sustainable brands and concepts is involved. In the category "Design", a category in which visionary, sustainable packaging concepts are recognized, the recyclable packaging from Frosch is among the winners.

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