Surfactants from European Cultivation
The Frosch formula for success reads: bring together innovations with the tried and trusted. That's why the eco pioneer relies on natural ingredients and proven household solutions such as vinegar, lemon and sodium carbonate (washing soda) and well-known care components like aloe vera and almond oil.
Cleaners, however, consist largely of wash-active substances called "surfactants". When clothes or dishes are washed, surfactants act to suspend grease and other non-water-soluble substances in the water so that they can be rinsed away.
Conventional cleaners often contain petroleum-based surfactants. In contrast, Frosch surfactants come from renewable plant sources. But even that is not enough for us! In an ambitious project we are looking for ways to obtain all surfactants from European oil-producing plants such as rapeseed, olives, sunflowers and flax in the long term and thereby avoid the use of surfactants from tropical oils.
Advantages of plant-based surfactants from European cultivation:
● 100 % renewable raw materials
● short transport routes
● support for cultivation of traditional crops
● no dependence on surfactants from tropical cultivation
● support for domestic species diversity
● no monocultures
● no competition for food production
Know where it comes from…
Our development of surfactants is based on oils from different plants which, depending on their properties, are used alone or combined with others in our cleaning products, laundry detergents and dishwashing liquids. Rapeseed, flax and sunflowers are grown in Germany or Northern Europe while olives are cultivated in Southern Europe.
Since the beginning, the initiative has accomplished a lot. Nearly all Frosch products today contain between 10 and 100% surfactants based on European vegetable oils.